CC41
Utility Mark
The CC41 utility mark was introduced by the British Government by the end of 1941 and ended in 1952. A distinctive Logo designed by Reginald Shipp. A “pack man” figure like, was referred to as 'the cheeses' supposedly to disguise the true meaning of the Two C's which stands for Civilian Clothing 1941. This scheme allowed the government to have control of quantity and quality of manufacturing during rationing.
By Ze Landum
